Resource Library

What Drives Revenue at History-Focused Organizations?

Use this for: Gaining a greater understanding of how prioritizing major funding sources can help small organizations invest their limited bandwidth strategically, and how maintaining a long-term donor pipeline cultivates a culture of giving. This resource suggests how fundraisers can best organize their efforts to maximize their impact. "If a well-managed museum has robust programming, a large endowment, and a profitable gift shop, should they still rely on contributions and grants? Often regarded as a fundraising burden to reduce or eliminate, instead we might want to consider these revenue sources as one of the best ways to sustain and expand an institution"