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Basic Parts of an Interpretive Plan

Use this for: Understanding the scope of interpretive planning. This is a must-read for anyone starting an interpretive planning process or working with an interpretive planner. Interpretive plans are documents that outline how your site, exhibits, programming, or other interpretation communicates with visitors. Before you embark on a new interpretive project—such as an exhibit, signage program, or site refresh—it’s important to identify your audience, establish interpretive goals, objectives, themes, and desired visitor experience. A well-done plan can help you develop interpretation that truly connects with your audience. Your organization may also choose to hire a professional interpretive planner to guide you through the planning process.